After more than 12 years of bottling its beers, Charleville Brewing Co., which operates locations in St. Louis and Ste. Genevieve, Missouri, is making the switch to cans.
The brewery will now offer its full lineup of beers, including favorites like Tornado Alley Amber Ale, Hoptimistic India Pale Ale and Half Wit Wheat, in 12-ounce cans. In addition to the move away from bottles, the labels have been redesigned featuring new art designed by a family member. Brewing operations director Tait Russell says the new art combined with the new format gives the beers a fresh new look.
"Over the past couple years, we've seen a surge in craft beer shifting from bottles to cans," Russell says. "We started to see retailers that were saying they are no longer buying bottles. When you start to see a trend that dramatically, those are accounts you can no longer walk into to sell your product."
Charleville is currently in the process of transitioning all of its core year-round and main seasonal beers (including the popular Box of Chocolates and Late Night Karate Kicks) to cans. After the switch is complete, the brewery hopes to introduce a few new beers. This fall, look for a German Chocolate Cake Stout, which was previously offered on draft only at the taproom for the past few years. Other possibilities include a canned version of Charleville's Mango-Habanero Blonde Ale.
"Everybody that has given me feedback has something positive to say about it; not just with the new cans, but more importantly the new artwork," Russell says.
Charleville Brewing Co., 2101 Chouteau Ave., Lafayette Square, St. Louis, Missouri, 314.241.4677, charlevillebeer.com
Charleville Vineyard, Winery & Microbrewery, 16937 Boyd Road, Ste. Genevieve, Missouri, 573.756.4537, charlevillevineyard.com